Ways of working

Built around the time you have, the pace you can move at, and the kind of relationship you want.

01

Intro Call

Free · 30 minutes

A no-pressure conversation. Bring your idea, your situation, your questions, we'll talk it through and see how I could help, and if there's a fit. Feel free to request an NDA in the Calendly booking or via email.

02

Founder Sprint

£1,950 · 2–3 weeks

A series of collaborative workshops that turn your idea into a buildable plan. We sharpen the strategy, design the operating model, scope the MVP, set up your AI stack, and get the foundations in place. You finish with, the plan, the AI scaffolding to build on, and the knowhow to use it.

03

Builder's Retainer

£300 · Monthly

Ongoing support as you build, including taskboard planning, AI-stack usage guidance, and the accountability rhythm that keeps momentum between sessions, built to fit around your working hours.

04

MVP Build

Scope Quoted · 8–12 weeks

In some cases I can deliver the complete MVP build for you, based on plan from the Founders Sprint, getting the first version of your product ready for testing and pitching

Common questions

Do I need to be technical?

No. The offering is built for founders with an idea and the drive to make it happen, whatever your technical background. Modern AI tools make the building accessible, and I give you the guidance and support to set these up and get comfortable using them with spec driven development.

What kinds of ideas suit this best?

Most often consumer websites, SaaS, marketplaces, content, or media products, but all ideas are welcome and worth discussion. I also help non-digital businesses where the value is in designing AI-native operations and workflows. Deep-tech, regulated industries (without your own domain expertise), and hardware are harder fits.

How much of my time does it take?

The Sprint runs to about 8–10 hours over two-to-three weeks. The Retainer is a weekly one hour session, plus ad hoc support, and I would recommend you ensure you are able to commit 5–10 hours a week to working on your project.

What does this typically cost over the first six months?

The Sprint is £1,950 upfront. The Retainer is a flexible monthly fee we discuss on the intro call once I understand the scope and what you'll need from me. Cancel anytime. Full MVP build is scoped based on the project, but would typically be £10k - £20k.

What if I'm not sure my idea is ready?

That's exactly what the intro call is for. We'll talk it through and figure out whether you're ready for a Sprint, need to do more thinking first, or whether the AI Builders Club might be a softer starting point.

Do I need to be technical?

No. The offering is built for founders with an idea and the drive to make it happen, whatever your technical background. Modern AI tools make the building accessible, and I give you the guidance and support to set these up and get comfortable using them with spec driven development.

What kinds of ideas suit this best?

Most often consumer websites, SaaS, marketplaces, content, or media products, but all ideas are welcome and worth discussion. I also help non-digital businesses where the value is in designing AI-native operations and workflows. Deep-tech, regulated industries (without your own domain expertise), and hardware are harder fits.

How much of my time does it take?

The Sprint runs to about 8–10 hours over two-to-three weeks. The Retainer is a weekly one hour session, plus ad hoc support, and I would recommend you ensure you are able to commit 5–10 hours a week to working on your project.

What does this typically cost over the first six months?

The Sprint is £1,950 upfront. The Retainer is a flexible monthly fee we discuss on the intro call once I understand the scope and what you'll need from me. Cancel anytime. Full MVP build is scoped based on the project, but would typically be £10k - £20k.

What if I'm not sure my idea is ready?

That's exactly what the intro call is for. We'll talk it through and figure out whether you're ready for a Sprint, need to do more thinking first, or whether the AI Builders Club might be a softer starting point.